Q&A with Ian Dinning, Events & PR Manager, Lookers 
Lookers Conference | 7 February 2017


  • Why did you choose Edinburgh and the EICC to host the event?

We chose the venue because of the amazing location, the nearby hotel facilities and the great transport connections. Lookers is a business with over 160 locations across the UK and Ireland. As such, it is important that the destination has a range of nearby travel options, which Edinburgh certainly does offer. 

The deciding factor when choosing the venue was the team of people at the EICC. We were made to feel welcome and we felt that their expertise was evident. When it came to the day of the event, they were exceptional.

  • Could you outline the delegate profile and objectives of the conference?

The delegates in attendance were part of the senior management team from across the Lookers group and ‘Succeeding together’ was the theme of the event. We brought our Sales and Aftersales teams together to share what we achieved in 2016 and to set the objectives for 2017.

  • What would you say stood out as the highlights of the day?

The people involved in delivering the event at the EICC were a highlight. We found that everyone we worked with, without exception, was excellent. This made the delegate management process far easier than usual.  Amy, in the Event Design Team, and Nigel, in Technical Production, both deserve a special mention. They were amazing in the build-up to the event and then delivered on the day, along with every other team.